As the founder of ChinaNet, Mr. Cheng has been serving franchise industry and advertising media industry for more than 10 years. In 2003, he participated in the establishment of Beijing ChinaNet On-line Advertising limited and Business Opportunity Online (Beijing) Networking Technology Ltd. (www.28.com) engaged in operational, administration and management area. He won the title with "Top Ten China Planning Person" from China Plan Association in 2006 as well as "2006 China Internet Annual Innovation Person". He also has been elected as members in Internet Council in 2007. Under Mr. Cheng leadership, ChinaNet as a provider with network technology solutions, media and marketing services, has developed into a pioneer in the industry. Mr. Cheng received a Law Degree from Wuhan University, Wuhan, China and Executive Master of Business Administration from Guanghua Management School, Peking University, Beijing, China.